Applied research

Explore new
possibilities

Turning questions into evidence

We investigate the limits of today’s technology and test new ways to move beyond them. Through applied research and engineering, we put technical ideas to the test by building experiments, examining the results, and letting evidence guide what comes next.

Research branch A question branches into an experiment. The results rejoin the main line as evidence. Ideas from practice return from the right. QuestionExperimentEvidence

Each experiment helps us see more clearly where an idea could lead and whether it is worth pursuing.

The workshops require intellectual humility. To us, this means being open to the possibility that we are wrong, being able to falsify our claims rigorously, admitting when we've made mistakes, and never taking ourselves too seriously.

We focus on solving real-world problems while staying open to new things and new ideas.

We’re explicit about assumptions and limits, and show where confidence is high or still developing.

What we explore

We explore what people and different technologies can do together, where those combinations fall short, and what new possibilities they could create when their strengths are combined.

What makes it useful

Research helps us understand what’s possible and what gets in the way. Finding out why an idea doesn’t work can be just as useful as finding one that does. Then we try to prove ourselves wrong.

Question · Test · Evaluate · Refine

Our approach

How we do things at the workshops

01

Question

Define what we want to learn, what we’re assuming, and what evidence would challenge those assumptions.

02

Test

Build an experiment to test the idea, run it, compare results, and try to prove the idea wrong.

03

Evaluate

Review the result and what it tells us, learn what it doesn’t tell us, and what we still don’t know.

04

Refine

Use what we learn to ask better questions, test again, or decide whether to take a different approach.

First research projects underway

In the forge

Ideas we’re exploring through applied research.

Business optimization

Research into how businesses can operate more efficiently in specialized markets.

Human–AI interfaces

Exploring how people and AI communicate, work together, and build a clearer understanding of each other.

AI architecture and design

Exploring how AI systems work, where they fall short, and what it would take to make them better.

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